The consumer technology company Glance subsidiary Nostra, formerly known as Glance Gaming, announced on January 27 that they have reached 75 million active monthly users in online gaming using the Glance Lock Screen, transforming it into the biggest mobile gaming platform throughout Southeast Asia & India. Each month, 25 million participate in eSports events and live-game streaming. Nostra plans to expand into other device platforms and overseas markets to reach 200 million active monthly users by 2024.
What does Nostra aim at?
The mission of Nostra is to create a single worldwide gaming destination with a huge range of experiences for each player to find, play, & watch games as well as connect & compete with other players. With Nostra, users may play games on their smartphone lock screens without downloading anything or accessing their devices. Nostra seeks to elevate the gameplay experience by providing formats & solutions which are engaging & experiential at the same time. In addition to its size of players, diversity of games & smooth experience. With its tagline as “It hits different“, it seeks to sell this idea by emphasizing the distinctive, personalized experience that awaits each gamer.
Some amazing stats involving Nostra
Achieving 75 million monthly active users is astonishing, but there is more to it. Below are more facts about Nostra that eventually made it the biggest mobile gaming platform in India and SEA.
- 75 million active users monthly (SEA & India)
- Its Library includes 400+ games in 15 different categories (600 more to be added this year)
- Caters to the age group between 15 and over 50!
- 47% of the gamers are female
- 470 million stream watch hours in the year 2022
- 75% of gamers in India belong to Non-Metro Cities
- Word games, Ping-Pong, Carrom, Sudoku, and Chess are the most popular games.
- Chess tops the list with 192 million sessions, trailed by Fruit Katana (144 million) & Wothan the Barbarian (86 million), in that order, as the top 3 games.
Southeast Asia and Mobile Gaming
Gaming is one of the fastest-growing industries not just in India but in Southeast Asia as well and notably Indonesia. Nostra is a significant element of Glance’s vision for gaming, and their dedication is towards becoming the top of this industry. In addition, Nostra experiences fantastic consumer engagement from Indonesian users, who use the Glance key screen to watch live streaming and play games.
With an active monthly user base that will quadruple over the next year, Indonesia, one of Southeast Asia’s biggest video game marketplaces, will play a significant role in determining Nostra’s growth.
What lies ahead for Nostra?
Becoming the biggest mobile gaming platform in India and Southeast Asia is a great achievement for Nostra, but they intend to continue. Nostra aims to revolutionize the mobile gaming sector with many upcoming initiatives. They are planning to reach over 200 Million users in the coming 2 years through many changes. Read below to find out how Nostra will bring about this revolution!
Plans to add 600 new titles to its Library
Nostra intends to release 600 new games in 2023, spanning 15 genres across instant & Android apps, boosting its total count to a whopping 1000 games. Nostra will provide cutting-edge games from international game creators & companies to make this happen. This is an industry-first structure because the platform’s immediate games are available on the lock screen with no downloading. Android games can be played on the platform initially and downloaded depending on the user’s interests.
Focus on game streaming and eSports
The Nostra platform’s fastest-growing segment is eSports & live streaming. Nostra plans almost to double game streaming by including additional daily streams, competitions & collaborations with top eSports organizers to support this further.
Nostra plans to introduce owned internet domains to allow ambitious gamers to be found by professional teams worldwide. One of these pioneering monthly IPs will be “Nostra Gaming Week“. It is a week-long gaming fest where eSports competitors from around the nation will get the chance to participate in various well-liked titles.
To partner with more game developers
Nostra plans to introduce an industry-first, all-in-one integrated suite. It can help top developers and studios worldwide go beyond game discovery for users & achieve scale, and contextual engagement, along with increased monetization to offer consumers a wider broad range of games & innovative formats on the lock screen.
Through personalization and interesting platform features, Nostra’s enormous reach and cutting-edge plug-and-play solutions will allow developers to quickly access a sizable gaming community and promote the simple discovery of their games.
Online gaming is one of the global sectors with rapid growth. By 2025, it is predicted that the online gaming sector will surpass a market value of $7 billion in India alone. The day when mobile gaming will emerge as the top sector in the nation is close. Especially with firms like Nostra developing & providing such a significant role in giving it a lift.