Nostra, a gaming platform in India, has introduced four new captivating gaming formats that seek to transform the mobile gaming sector. These fresh formats on Nostra are created to bolster game discovery and engagement. Additionally, they provide mobile game developers and studios with an exceptional chance to increase their audience and revenue without any initial investment.
If you are not aware of Nostra, it emerged as India and Southeast Asia’s largest mobile gaming platform earlier this year, with over 75 million users. We’ll talk more about Nostra in the later part of the article, but before that, let’s take a look at the development. The games available to play via the Glance lock screen include four new formats, which, according to the company, can change the whole mobile gaming scenario. These new formats include:
- Live: This format enables live streaming from inside any game, allowing players to share their gameplay sessions with other users and foster learning and connections. A more advanced version of this format is TurboLive, which lets viewers interact with live streamers and even influences their gameplay. This helps make the gaming session more interactive.
- Connect: This format creates discussion forums for players so they can connect with each other during the game. It is designed to foster social connections and also boost engagement and retention towards a game.
- Esports Tournaments: This format will allow gamers to compete against each other in various games, which should apparently create more traction for the platform.
- Updates: This format creates curated experience zones for in-game updates such as quests, missions, and gacha mechanisms. This keeps the gamers engaged and makes them more excited about the new upcoming events inside the title.
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Nostra has invited game developers and studios worldwide to publish their games on its platform and take advantage of these new formats, along with various other differentiated offerings. By doing so, developers can boost their reach by up to ten times within a year, all without any upfront investment, as claimed by Nostra.
What is Nostra Gaming?
Nostra is a division of Glance, which is a world-leading smart lock screen platform that provides personalised content recommendations and live experiences via its app. The glance lock screen comes pre-loaded on a bunch of smartphones from various brands such as Realme, Samsung and more. It has over 230 million active users across India and Southeast Asia.
Developers can leverage Glance’s massive user base by publishing games on Nostra in some of the world’s biggest gaming markets. It encourages developers to publish games on the platform by increasing their monetisation opportunities.
Nostra has also announced plans to extend its reach to markets like the USA, Japan, and Latin America in the coming months. As of January 2023, Nostra Gaming has over 75 million monthly active users in India and Southeast Asia, making the former one of the key markets for the platform. The platform aims to reach 200 million users by next year.