Epic Games shook the gaming market by giving away AAA games for free on its platform, aiming to lure gamers from industry giant Steam. Now, it’s offering 100% revenue share deals to game developers to attract them to their platform.

Epic Games vs Steam: Why is 100% Revenue Share a Big Deal?

Similar to the Google Play Store and Apple App Store, Epic Games and Steam charge developers a revenue share for hosting apps on their platform. However, Epic only takes 12% of profits while Steam takes 30%, which decreases to 20% after $50 million in sales. But now it is offering 100% revenue share to developers.

But there is a catch! Developers wishing to participate in the ‘Epic First Run’ program will basically enter an exclusivity deal. Games within the program will have to launch exclusively on Epic for the first six months. During this time, the developers will get 100% of the revenue share, which will return to 88% once the period ends. Studios that choose to launch games outside of the program will still face the 12% cut.

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To make the deal more attractive, the store will also bring a bunch of other incentives. This includes the new titles being “presented to those users on-store with new exclusive badging, homepage placements, and dedicated collections.” In other words, these games would get better exposure through sale events and even editorials. This deal can greatly impact the industry and Steam, but only time will tell if it’s successful.